Created in 1988 by Randy Petersen, the publisher and editor of InsideFlyer magazine, the “Freddies” are named in honor of Sir Freddie Laker and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flier and to honor the efforts of an industry that counts more than 300 million members worldwide, according to the Freddie Awards website.
Travelers from around the world can vote for their favorite loyalty programs, including airline frequent flier programs, hotel loyalty programs and co-branded "affinity" credit cards. Travelers can cast ballots in nine different languages: English, German, Spanish, French, Chinese, Japanese, Dutch, Portuguese, Italian, Korean, Turkish, Hindi, Russian and Arabic. .
The Freddie Awards recognizes frequent traveler programs within three separate regions: the Americas, Europe/Africa and the Middle East/Asia/Oceania. Travelers who choose to participate can cast votes in 11 categories:
- Program of the Year (Airline)
- Program of the Year (Hotel)
- Best Promotion (Airline)
- Best Promotion (Hotel)
- Best Redemption Ability (Airline)
- Best Redemption Ability (Hotel)
- Best Customer Service (Airline)
- Best Customer Service (Hotel)
- Best Loyalty Credit Card
- Best Elite Program (Airline), and
- Best Elite Program (Hotel)
For more about the Freddies, see my previous articles detailing the winners from the 2017, 2016, 2015 and 2014 Freddie Awards, or visit www.FreddieAwards.com.
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Photo provided by The Freddie Awards
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