Saturday, May 2, 2015

2015 Freddie Awards name best airline, hotel loyalty programs

Travelers have spoken and selected their favorite airline and hotel loyalty programs and affinity credit cards in the 27th Annual Freddie Awards.

The awards recognize loyalty programs offered by airlines and hotels in five categories each, across three regions of the world, as well as one affinity credit card in each of the three regions. The goal of the Freddie Awards is to give voice to the frequent flier and to honor the efforts of the airline and hospitality industries.

Winners of this year’s balloting were announced April 30 at the Delta Flight Museum (NYSE:DAL) in Atlanta, Ga.

The 2015 winners were:

Program of the Year
  • Americas Airline: American AAdvantage
  • Americas Hotel: Marriott Rewards
  • Middle East/Asia/Oceania Airline: Virgin Australia Velocity
  • Middle East/Asia/Oceania Hotel: Le Club Accorhotels
  • Europe/Africa Airlines: Air France/KLM Flying Blue
  • Europe/Africa Hotel: Le Club Accorhotels
Best Promotion
  • Americas Airline: LifeMiles
  • Americas Hotel: Choice Privileges
  • Middle East/Asia/Oceania Airline: El Al Matmid Club
  • Middle East/Asia/Oceania Hotel: Le Club Accorhotels
  • Europe/Africa Airlines: Air France/KLM Flying Blue
  • Europe/Africa Hotel: Le Club Accorhotels
Best Redemption Ability
  • Americas Airline: Southwest Airlines Rapid Rewards
  • Americas Hotel: Marriott MGM M Life
  • Middle East/Asia/Oceania Airline: Virgin Australia Velocity
  • Middle East/Asia/Oceania Hotel: IHG Rewards CLub
  • Europe/Africa Airlines: Lufthasnsa Miles & More
  • Europe/Africa Hotel: Starwood Preferred Guest
Best Customer Service
  • Americas Airline: Southwest Airlines Rapid Rewards
  • Americas Hotel: MGM M Life
  • Middle East/Asia/Oceania Airline: Virgin Australia Velocity
  • Middle East/Asia/Oceania Hotel: IHG Rewards Club
  • Europe/Africa Airlines: Lufthansa Miles & More
  • Europe/Africa Hotel: Starwood Preferred Guest
Best Elite Program
  • Americas Airline: American AAdvantage
  • Americas Hotel: Hyatt Gold Passport
  • Middle East/Asia/Oceania Airline: Etihad Guest
  • Middle East/Asia/Oceania Hotel: Hyatt Gold Passport
  • Europe/Africa Airlines: Air France/KLM Flying Blue
  • Europe/Africa Hotel: Starwood Preferred Guest
Best Loyalty Credit Card
  • Americas: Southwest Airlines Rapid Rewards Premier Card
  • Middle East/Asia/Oceania: ADCB Etihad Guest Card
  • Europe/Africa: Flying Blue American Express Card

Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honor of Sir Freddie Laker (1922-2006) and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry, according to the Freddie Awards’ website.

Travelers who voted at FreddieAwards.com cast ballots for airline and hotel loyalty programs, which are each represented in five separate categories including Program of the Year, Best Promotion, Best Redemption Ability, Best Customer Service and Best Elite Program. A sixth category, Best Loyalty Credit Card, covers both airlines and hotels.

"As a Freddie’s voter, your voice as a traveler helps to select the best frequent flyer programs in the world," Peterson said in an email to voters. "You know loyalty and, with your vote, you share your preferences for travel brands and their associated loyalty programs each year."

Visit my main page at TheTravelPro.us for more news, reviews, and personal observations on the world of upmarket travel.



Photo by Carl Dombek
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