Friday, February 10, 2017

Caribbean Airlines unveils new, more user-friendly website

Caribbean Airlines, which directly serves 18 destinations in the Caribbean and North and South America, has unveiled a new website designed to make it easier for customers to book flights and access additional information about travel-related topics.

The website was designed to deliver an inviting user experience and improved functionality, while communicating the airline’s brand essence.

“The updated content structure is much easier to navigate and features new exciting destination guides with locally produced content and imagery of popular Caribbean attractions,” Sean Quong Sing, VP of Caribbean Airlines, said in a statement. “Our new website is further evidence of our commitment to improved customer service and reinforces our core message that, ‘We are the Caribbean’."

The new site’s responsive design offers an integrated passenger service solution and a comprehensive travel guide with up-to-date information on the airline’s destinations, including useful travel tips before, during and after their journey, all while communicating the airline’s “Caribbean-ness,” the carrier said.

The site uses the latest technology to facilitate access across all browsers and devices, and makes it fully accessible for users who experience disabilities or special needs.

Caribbean Airlines landing page
Founded in 2007, Caribbean Airlines operates more than 600 weekly flights to 18 destinations in the Caribbean as well as North and South America. It serves V.C. Bird International (ANU), Antigua and Barbuda; Grantley Adams International (BGI), Barbados; Simon Bolivar International (CCS), Caracas, Venezuela; Cheddi Jagan International (GEO), Georgetown, Guyana; Maurice Bishop International (GND), Grenada; Norman Manley International (KIN), Kingston, Jamaica; and Sangster International (MBJ), Montego Bay, Jamaica.

It also serves Lynden Pindling International (NAS), Nassau, Bahamas; Johan Adolf Pengel International (PBM), Paramaribo, Suriname; Piarco International (POS), Port of Spain, Trinidad and Tobago; Hollywood International (FLL), Ft. Lauderdale, Fla.; John F. Kennedy International (JFK), New York City; Orlando International (MCO), Orlando, Fla.; Miami International (MIA), Miami, Fla.; and Lester B. Pearson International (YYZ), Toronto, Ontario.

Caribbean Airlines’ fleet is comprised of Boeing (NYSE:BA) 737-800 and ATR72-600 aircraft. Headquartered in Trinidad and Tobago, and with an operational base in Jamaica, Caribbean Airlines employs more than 1600 people. Caribbean Airlines is jointly owned by the people of Trinidad & Tobago and Jamaica.

The new website was designed by international brand relationship firm MBLM.

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