Thursday, July 28, 2016

Photos from the Freddies

The 28th annual Freddie Awards, announced in Las Vegas in May, named the airline, hotel and credit card loyalty programs that some 3.7 million frequent fliers voted to be the best. Now, photos from the Sin City soirée have been made available by the group that sponsors the survey and conducts the awards.

Click here to view the photos.

Created in 1988 by Randy Petersen, the publisher and editor of InsideFlyer magazine, the “Freddies” are named in honor of Sir Freddie Laker and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flier and to honor the efforts of an industry that counts more than 300 million members worldwide, according to the Freddie Awards website.

Some 3.7 million travelers from around the world voted for their favorite loyalty programs, including airline frequent flier programs, hotel loyalty programs and co-branded "affinity" credit cards. Travelers cast ballots in nine different languages, including English, German, Spanish, French, Mandarin, Japanese, Italian, Korean and Arabic.

The winners of the 2016 Freddie Awards are as follows:  

Americas
Airline

  • Best Customer Service — Southwest Airlines – Rapid Rewards
  • Best Promotion — Avianca – LifeMiles
  • Best Elite Program — American Airlines – AAdvantage
  • Best Redemption Ability — Avianca – LifeMiles
  • 210 Award — Avianca – LifeMiles
  • Program of the Year — Southwest Airlines – Rapid Rewards
Hotel
  • Best Customer Service — Marriott Hotels – Marriott Rewards
  • Best Promotion — MGM – M Life
  • Best Elite Program — Hyatt – Gold Passport
  • Best Redemption Ability — Marriott Hotels – Marriott Rewards
  • 210 Award — MGM – M life
  • Program of the Year — Marriott Hotels – Marriott Rewards
  • Best Loyalty Credit Card — Starwood – Starwood Preferred Guest from American Express
Europe & Africa
Airline

  • Best Customer Service — Air France/KLM – Flying Blue
  • Best Promotion — Air France/KLM – Flying Blue
  • Best Elite Program — Lufthansa – Miles & More
  • Best Redemption Ability — Air France/KLM – Flying Blue
  • 210 Award — Norwegian Air – Norwegian Reward
  • Program of the Year — Air France/KLM – Flying Blue
Hotel
  • Best Customer Service — Accor Hotels – Le Club Accorhotels
  • Best Promotion — Accor Hotels – Le Club Accorhotels
  • Best Elite Program — Starwood – Starwood Preferred Guest
  • Best Redemption Ability — IHG – IHG Rewards Club
  • 210 Award — IHG – IHG Rewards Club
  • Program of the Year — Accor Hotels – Le Club Accorhotels
  • Best Loyalty Credit Card — Flying Blue American Express Card
Middle East and Asia/Oceania
Airline

  • Best Customer Service — Virgin Australia – Velocity
  • Best Promotion — EL AL – Matmid Club
  • Best Elite Program — EL AL – Matmid Club
  • Best Redemption Ability — Virgin Australia – Velocity
  • 210 Award — Jet Airways – JetPrivilege
  • Program of the Year — Virgin Australia – Velocity
Hotel
  • Best Customer Service — IHG – IHG Rewards Club
  • Best Promotion — Accor Hotels – Le Club AccorHotels
  • Best Elite Program — Hyatt – Gold Passport
  • Best Redemption Ability — IHG – IHG Rewards Club
  • 210 Award — ITC Hotels – Club ITC
  • Program of the Year — Accor Hotels – Le Club AccorHotels
  • Best Loyalty Credit Card — ADIB Etihad Guest VISA Card
The Freddie Awards gives voters a voice, and the travel loyalty programs from around the world the chance to shine. 


Visit my main page at TheTravelPro.us for more news, reviews, and personal observations on the world of upmarket travel.

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