Friday, April 24, 2015

InterContinental Hotels adds new line of high-end amenities

The upmarket hospitality chain InterContinental® Hotels & Resorts has signed an agreement to add a new high-end amenity brand in InterContinental hotels across Europe.

Under the deal, signed with amenities producer Groupe GM, the hotels will feature the company’s Anne Sémonin products, which are used exclusively in hotels. In addition, the hotel chain will continue to use products by L’Occitane and Agraria.

Anne Sémonin amenities
“To be selected as one of three product lines offered by this prestigious international chain is a great accolade for the brand, and we are confident that Anne Sémonin will prove the perfect complement to guests’ stay with InterContinental Hotels & Resorts,” Laurent Marchand, president of Groupe GM, said in a statement announcing the deal.

With spa expertise and a personalized approach to beauty, the Anne Sémonin line for both men and women is presented in a contemporary design with transparent containers and silver accents. The collection, formulated with botanical and natural ingredients, comprises a Natural Bath Line, selection of soaps, and silver display tray.

InterContinental Amstel hotel
The products made their debut at the  InterContinental Amstel Hotel on the Amstel River in the Weesperplein area of Amsterdam and will be placed in the company's other properties in the near future.

Groupe GM designs, produces and distributes a unique portfolio of over 30 brands of cosmetics and accessories for the hospitality industry and supplies those to hotels in over 70 countries around the world. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognized international brands, including cosmetic, fashion, design and spa brands.

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Photos provided by Groupe GM
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