With an eye on establishing itself as the premier beachfront resort brand in the world, the company has reinvented its Outrigger Resorts brand, which includes its existing properties in Hawaii, Australia, Fiji, Guam, Thailand, Mauritius, and the Maldives, as well as future resorts planned for China, Vietnam and elsewhere across Asia-Pacific and the Indian Ocean, the company announced in a recent news release.
|Bure at Castaway Island Resort, Fiji|
The goal of the relaunch is to reinforce the company’s goal of becoming known as the world’s best beach resort brand.
“We have a long heritage of incredibly high ratings with consumers and travel agents based on our hospitality models,” Sean Dee, executive vice president and chief marketing officer for Outrigger Enterprises Group, told TheTravelPro in an email. “We’ve been winning on the service side for years and now we want to invest on the product side and the overall delivery.”
|Spa at Outrigger on the Lagoon, Fiji|
“Duke’s Waikiki has been operating at the Outrigger Waikiki Beach Resort for the past 21 years and is arguably the greatest, most iconic beach bar in the world,” Dee said, adding that it is that type of concept that will eventually be implemented at all Outrigger Resorts. “We’re already there at many of our properties, such as Duke’s Waikiki in Hawaii, the Edgewater Bar and Grill at the Outrigger Mauritius Beach Resort, the Sundowner Bar and Grill at our Castaway Island, Fiji and the Outrigger Fiji Beach Resort.”
As well, on-property spas will reflect the unique attributes of their locations.
|Massage at Outrigger on the Lagoon|
Finally, each property will include a premier Voyager 47 club lounge with what the company termed “luxurious furnishings and spectacular views offering elevated guest amenities.” The number 47 is a nod to 1947, the year of the company’s founding.
More information is available at Outrigger.com.
Visit my main page at TheTravelPro.us for more news, reviews, and personal observations on the world of upmarket travel.
Photos courtesy Outrigger Enterprises
Click on photos to view larger images