Wednesday, May 21, 2014

ANA launches next phase of ‘Tastes of Japan’ campaign

Japan’s All Nippon Airways (ANA) will launch the fourth phase of its “Tastes of Japan” campaign in June to highlight the cuisine of three of the country’s lesser-known prefectures.

The airline features the various prefectures’ offerings in three-month cycles. The next phase of the project will introduce ANA customers to products from Shizuoka, Hiroshima and Nagasaki prefectures. The prefectures of Kumamoto, Hokkaido, Miyagi, Ehime and Miyazaki were previously featured in the campaign.

Kinmedai from Shizuoka
Kinmedai from Shizuoka

The kinmedai (splendid alfonsino) is one of the most popular fish in Shizuoka Prefecture. This fish is simmered and served with shrimp on koshihikari brand rice from Gotenba, which is at the foot of Mt. Fuji. This dish will be available in business class on certain international flights.

Awa-yukikan made with lemons from Hiroshima

This traditional Japanese sweet is famous for its unique sensation which feels like snow is melting on your tongue. The awa-yukikan is served with jelly made with the juice of lemons from Hiroshima. This dish will be available in ANA Lounges at Haneda and Narita Airports.

Nyumen from Nagasaki
Cold nyumen noodles from Nagasaki

These cold nyumen noodles are made using hand rolled noodles from Shimabara, Nagasaki, which are produced using the finest, carefully chosen flour with a high protein content. A special seasonal dish, nyumen combines a strong and delicious chewy texture with a distinctive wheat fragrance. This dish will be available in the ANA Suite Lounge at Haneda Airport.

Airport Lounges: Japanese Sake Corner

As part of the project, ANA customers are able to sample Japanese sake, shochu and awamori, the 'Kokushu' or national spirits of Japan, at ANA airport lounges in Haneda, Narita and Kansai Airports.

ANA offers information on the featured prefectures on a special website dedicated to the Taste of Japan campaign.

The airline launched its campaign In September 2013 to introduce regional beverages and cuisine to ANA flights, airport lounges and other venues to raise the profile of Japan’s lesser-known prefectures, particularly to overseas customers, and drive tourism to Japan.It is also intended to stimulate local economies, in part by boosting consumption of regional agricultural products.

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Photos curtesy ANA
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