The tour operating arm of Emirates, one of the world’s fastest growing airlines, has launched its first global franchise, Emirates Vacations, in the United States market.
The move by Emirates Holidays follows the
signing of a five-year franchise agreement with U.S.-based Destination Southern
Africa Inc. (DSA Vacations) and rebranding as Emirates Vacations for the U.S.
The agreement will enable Emirates Holidays< to leverage DSA
Vacations’ local expertise and market intelligence to feature competitively
priced vacation packages to Dubai and other popular destinations such as the
Indian Ocean Islands, India, Italy and Thailand.
“With Emirates’ successful operations in the
U.S. serving seven gateways, we have access to a significant market of global
travelers many of whom are already considering destinations served by the
airline’s network,” Thierry Antinori, Emirates’ Executive Vice President and
Chief Commercial Officer said in a statement announcing the partnership.
“Working closely with Emirates, there is tremendous potential for Emirates
Vacations to reach a wider customer base and adopt a more holistic approach to
the business, where the airline can be a part of the customer’s entire travel
Airline officials said finding the right
partner was key to expanding Emirates Holidays into the U.S. market.
“With DSA [Vacations], we have found a
partner with a wealth of experience, an impressive and consistent performance
and with whom we share a like-minded philosophy: to deliver memorable travel experiences at the most competitive
prices,” Marc Bennett, Emirates’ Divisional Senior Vice President Destination
& Leisure Management, said.
Emirates Vacations will focus primarily on
selling one-week to two-week vacations to Dubai but will also offer vacation
packages beyond the United Arab Emirates, with stop-overs, multi-center
packages and high-end adventure holidays across Emirates’ global destinations.
Emirates offers 56 weekly flights in the
U.S. from seven gateways including Dallas, Houston, Los Angeles, New York, San
Francisco, Seattle and Washington D.C. On Oct. 1, Emirates will launch its new transatlantic route from New York to Milan, providing the only First Class
service between the two cities.
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