ANA launches 'Inspiration of Japan'

This fall, Japan’s All Nippon Airways (ANA) will introduce a new brand concept, “Inspiration of JAPAN.”

The new concept will make its first appearance in late August when ANA’s aircraft are adorned with the new tagline, and will be followed by the addition of new and enhanced in-flight services starting in September and continuing throughout the next year.

“Inspiration of JAPAN” will represent many aspects of the Japanese culture and spirit, including skills in innovation and technology, Japanese courtesy and precision, and the spirit of customer service at the heart of ANA, the airline said in a news release announcing the initiative. In addition to the tagline, the national flag of Japan will also be designed at the front of the aircraft in order to emphasize our proud of Japanese heritage to global passengers.

Connoisseur meal service
The first in-flight service enhancement to be launched in September will be The Connoisseurs project. The Connoisseurs is an in-flight meal team composed of 10 renowned chefs, five beverage specialists and nine of ANA’s own catering chefs, reputed to be among the most talented of any who work for the world’s airlines. The team includes chefs whose expertise in Japanese cuisine, French fare, and Chinese cooking.

The team will produce a range of meals and drinks for ANA’s international and domestic flights, many of which will be presented in partnership with other brands, including Pierre Hermé Paris.

The Inspiration of Japan will also bring upgraded bedding to First and Business classes on the carrier’s long-haul flights. In a joint development with Tokyo Nishikawa, the leading bedding manufacturer in Japan, the upgraded bedding will use the latest Japanese innovative technologies.

Business class bedding
ANA will also provide a new amenity kit service in Business Class that will surely make passengers relax and enjoy our flights. Passengers will receive a pouch filled with L'OCCITANE products, originating from Provence in southern France.

When I flew in Business Class aboard ANA’s 787 Dreamliner from Seattle to Tokyo last October, amenities kits were not provided. Instead, individually packaged items were available in the lavatories and from the flight attendants and included mouthwash, comb and brush, toothbrush and toothpaste, and other items. As a passenger, I enjoy the amenities kits, though as a businessperson I appreciate the desire to avoid waste and additional expense by providing only those items that will actually be used.

"As the first airline in Japan, and one of the few global airlines being recognized as the highest 5-Star airline by Skytrax, ANA will continue to further enhance the services we offer to our customers,” the airline’s statement said.

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Photos courtesy ANA
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