The airlines...ARGH!...again!

Once again, America's airlines have shown why they need to be re-regulated.

On Saturday, I started booking a flight to California to help my sister and brother-in-law celebrate their birthdays and 25th wedding anniversary. The best round-trip fare available was about $315.

HOWEVER... I needed to check with my sis to make sure the travel days in question worked for her.

By the time she got back to me -- less than 24 hours later -- the best fare available was $435. You have GOT to be kidding me! There is NO supportable reason that the best fare went up $120 in 24 hours.

NOTE TO THE AIRLINES: Charge us what you need to charge us. Figure out what it takes to break even at a 70% load factor, divide by the number of seats, and charge that fare. Everything else is pure profit -- and you've shown you are very adept at leaving with, as your F/As say, "EXTREMELY full flights."

If you don't fix this, you WILL face re-regulation as suggested recently by MSNBC columnist Christopher Elliott.

Yikes! U.S. airlines, get it right! After all, to paraphrase American Airlines' slogan, "We ARE why YOU fly..."

Visit my main page at for more news, reviews, and personal observations on the world of upmarket travel.