Alaska Airlines enhances mileage plan with increased mileage bonuses

Seattle-based Alaska Airlines has announced enhancements to its Mileage Plan TM for frequent fliers and simultaneously confirmed that it will remain a mileage-based loyalty plan for the foreseeable future.

Alaska 737 on approach
Starting Jan. 1, Alaska Airlines (NYSE:ALK) customers with First Class tickets, refundable coach and certain other business class fares will receive increased mileage bonuses of 25 percent to 75 percent, while MVP Gold 75K members will receive bonuses of 125 percent.

"As other airlines move to revenue-based programs that have the potential of diluting the rewards earned for the average passenger, we are continuing to offer our same great mileage-based plan while increasing bonuses for customers who purchase our more flexible fares," Caroline Boren, Alaska's managing director of loyalty marketing and customer care, said in a news release announcing the bonuses. "Our customers tell us ours is the best loyalty program in the business and we plan to keep it that way."

With the new year, bonuses for First Class tickets will increase from 50 percent to 75 percent. The bonuses for refundable coach tickets will be raised from 25 percent to 50 percent. Non-refundable coach tickets of the “S”, “B”, and “M” classes, which currently are not eligible for bonuses, will earn 50, 25, and 25 percent, respectively.

Elite MVP Gold 75K members, who currently earn 100 percent mileage bonuses, will earn 125 percent bonuses starting Jan. 1.

Alaska Airlines' Mileage Plan ranked "Highest in Customer Satisfaction among Airline Loyalty Rewards Programs" by J.D. Power in its 2014 Airline Loyalty Rewards Program Satisfaction Report. Locally, the plan recently received top honors as Western Washington's Best Rewards Program, as chosen by voters who participated in the 22 nd annual “Best of Western Washington” poll conducted by KING 5 television’s program, “Evening Magazine.”

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Photos by Carl Dombek
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